Generative Engine Optimization
Get traffic from ChatGPT
and AI search.
Generative Engine Optimisation (GEO) for UK businesses. We position your brand to be cited by ChatGPT, Perplexity, Claude, and Gemini — the new search layer where buyers are already asking the questions your competitors are still trying to rank for on Google.
Your customers are asking ChatGPT, not Googling.
Search behaviour is shifting fast. Instead of typing “best CRM for small business” into Google and scrolling through ten blue links, buyers are now asking ChatGPT, Perplexity, and Claude direct questions — and getting one consolidated answer with one recommended brand.
That answer either mentions you, or it doesn’t. If it doesn’t, you’ve lost the lead before you ever knew it existed. Traditional SEO doesn’t fix this — Google rankings are a different game from being cited in an AI response.
Optimised for the new search layer.
GEO (Generative Engine Optimisation) is the discipline of making your brand the one AI models cite when they answer questions in your category. It’s a different toolkit from classic SEO — different content formats, different structure, different signals.
We build a content engine specifically designed for AI citation: structured articles, schema markup, authoritative sourcing, and the conversational answer-formats LLMs prefer. Then we track which models are citing you, and refine until your brand is the default recommendation.
Everything you need.
Nothing you don’t.
AI visibility audit
Full audit of how your brand currently shows up across ChatGPT, Perplexity, Claude, and Gemini. Where you’re cited, where competitors win, where the gaps are.
Citation strategy
A 30-day content roadmap built around the formats and topics that AI models cite most. Question-led articles, structured comparisons, definitive guides.
Content production
Long-form articles written for AI citation. LLM-optimised structure, schema markup, citation-ready sourcing, infographics where they help.
Schema & technical setup
JSON-LD schema across every page so AI models can parse your content properly. FAQ schema, article schema, organisation schema, product schema where relevant.
Authority building
Strategic link building from sites AI models trust. Earned mentions on industry publications, podcast features, expert quotes — the signals LLMs weight heavily.
Reddit & community signals
Strategic presence on the high-intent Reddit threads and community discussions AI models train on. Brand visibility where future training data lives.
Citation tracking
Weekly monitoring of brand mentions across ChatGPT, Perplexity, Claude, and Gemini. We track citation volume, sentiment, and competitive share-of-voice.
Traditional SEO foundation
AI search and Google search reinforce each other. We don’t ignore traditional SEO — we layer GEO on top of a solid Google foundation for compound results.
Monthly reporting
Plain-English monthly reports tied to citation growth, traffic from AI search, and competitive position. Not vanity metrics — what’s actually moving the needle.
From invisible
to AI-cited.
Free visibility audit
30-page audit covering your current AI citation status, competitor visibility, technical setup, and the biggest GEO opportunities for your business. Yours to keep, no obligation.
Strategy & setup
Citation strategy, content roadmap, schema implementation, and tracking setup. By end of week 2, the foundation is in place and content production has started.
Production & authority
Monthly content production runs, schema rollout completes, authority-building campaigns launch. First AI citations typically appear within weeks 4–8.
Scale & optimise
Once citations are growing reliably, we scale the content engine and refine which formats are working. Monthly reporting, quarterly strategy reviews, continuous optimisation.
Three monthly
retainers.
- AI visibility audit
- 2 LLM-optimised articles per month
- Schema & technical setup
- Citation tracking (ChatGPT + Perplexity)
- Monthly reporting
- Quarterly strategy review
- 4 LLM-optimised articles per month
- Full schema implementation
- Authority & link building
- Reddit & community presence
- Citation tracking (all 4 major LLMs)
- Traditional SEO integration
- Monthly deep-dive reporting
- 8+ articles per month
- Multi-market & multi-language
- Dedicated GEO strategist
- Custom citation dashboard
- PR & earned media outreach
- Competitive share-of-voice tracking
- Bi-weekly strategy calls
Most agencies aren’t ready for the shift.
ChatGPT alone has over 300 million weekly active users. Perplexity is growing at 50% per quarter. Anthropic’s Claude is now embedded inside major productivity platforms. Together they handle billions of queries that used to go to Google.
Most SEO agencies are still optimising for keyword rankings on the old Google. Most content marketers are still writing for Google’s algorithm. The brands that figure out AI search first will own the next decade of organic traffic.
Senior-led, measured by citations.
We don’t outsource the strategic work. Every GEO programme is led directly by a senior content strategist who’s been doing this since GPT-4 launched. You get the people doing the thinking, not a junior copying templates.
We measure success in two things: how often AI models cite your brand, and how much of your new traffic is coming from AI search. Every retainer reports against those numbers — nothing else.
Things people often ask.
Ready to be the brand
AI recommends?
Book a free 30-minute discovery call. We’ll show you exactly how your brand currently shows up across ChatGPT, Perplexity, and Claude — and what it would take to be the default recommendation in your category.