PPC & Google Ads
Google Ads Setup
that drive more revenue.
Full-service Google Ads management for UK businesses. Search, shopping, performance max, and remarketing — scaled against profit per acquisition, not impression counts. We’ve managed over £10 million in ad spend for clients across the UK.
Most PPC agencies spend your budget chasing clicks.
You hand over £3,000 a month. They report on clicks, impressions, and “engagement.” You ask about sales and they pivot to “brand awareness.” Six months later, the spend is still going out the door but nobody knows what came back.
Or worse — they’re running on autopilot in Performance Max, with no negative keywords, no audience targeting, and no idea where your budget is actually going.
Spend tied to profit per click.
Before we touch your account, we model your unit economics — average order value, conversion rate, profit margin, lifetime value. That sets the target CPA we’ll optimise against, not arbitrary engagement metrics.
Search and shopping campaigns built from scratch where needed. Aggressive negative keyword lists. Audience layering. Bid strategy that matches your business reality. Weekly reports tied to actual revenue — never just clicks.
Everything you need.
Nothing you don’t.
Account audit
Full review of your existing Google Ads account — wasted spend, missing negatives, conversion tracking gaps, and quick-win opportunities.
Unit economics modelling
Target CPA and ROAS calculated from your actual margins. The numbers we’ll optimise against — defined upfront, agreed by both sides.
Campaign build
Search, shopping, performance max, display, and YouTube where they fit. Structured campaigns with clear roles, not chaos.
Keyword & negative strategy
High-intent keyword lists, careful match-type usage, and an aggressive negative keyword library to keep spend on the right traffic.
Ad copy & creative
Multiple ad variants per ad group tested rotationally. Responsive search ads built with intent, not auto-generated junk.
Conversion tracking setup
Proper GA4, Google Tag Manager, and enhanced conversions configured correctly. Nothing gets optimised against bad data.
Bid & budget management
Daily budget management, bid strategy adjustments, and ongoing optimisation cycles against your CPA/ROAS targets.
Remarketing & audience layering
Strategic remarketing, customer match lists, and audience layering — making each impression count more for your money.
Weekly & monthly reporting
Plain-English weekly summaries plus monthly deep-dives. Always tied to enquiries, sales, and ROAS — never vanity metrics.
From audit
to profitable spend.
Free account audit
Detailed audit of your existing Google Ads account (or competitive analysis if you don’t have one yet). Yours to keep, no obligation.
Strategy & setup
Unit economics workshop, conversion tracking audit/setup, and campaign restructure (or fresh build) before any new spend goes live.
Launch & stabilise
Campaigns go live with conservative budgets. First 2–4 weeks focused on learning, dialling in targeting, and hitting the agreed CPA window.
Optimise & scale
Once we’re hitting target CPA reliably, we scale spend incrementally. Weekly reporting, monthly strategy reviews, continuous optimisation.
Three monthly
retainers.
- Search campaigns only
- Local-intent keyword strategy
- Negative keyword management
- 2 ad copy refreshes per month
- Weekly reporting
- Monthly strategy call
- Search + shopping + remarketing
- Performance Max where it works
- Full conversion tracking setup
- Audience layering & lookalikes
- Weekly creative refreshes
- Weekly reporting + monthly deep-dive
- Quarterly strategy review
- Full-funnel campaign coverage
- Multi-market & multi-language support
- Dedicated account manager
- Custom dashboard reporting
- API/feed integrations
- Bi-weekly strategy calls
- Quarterly business reviews
Things people often ask.
Ready for ad spend
that drives more revenue?
Book a free 30-minute discovery call. We’ll look at your current PPC, your margins, and where the biggest wins are likely to come from.