Paid Social Ads

/ 04.03 · Marketing & Growth

Paid social built
on winning creative.

Meta, TikTok, and LinkedIn campaign management for UK brands. Creative-led paid social — because targeting is mostly solved, and the creative is what wins or loses your spend.

Book a discovery call See a recent project

Recent clientSilver Tree

Monthly from

£750

Or 12% of spend, whichever is higher

Minimum spend

£1.5k/mo

Below this, creative testing breaks

Creative refreshes

5–15/mo

Fresh angles to beat ad fatigue

Reporting

Weekly

Tied to leads, sales & ROAS

The problem

Most paid social agencies obsess over targeting.

They tell you about lookalikes, custom audiences, and pixel maturity. They build elaborate audience funnels. They optimise to the same three pieces of creative for six months. And the spend just drifts.

Meta and TikTok have solved most of the targeting problem with their algorithms. The actual lever in 2026 is creative — angles, hooks, formats, native-feeling content. Most agencies haven’t caught up.

Our approach

A creative-first testing engine.

We ship more creative than most agencies — multiple ad concepts, multiple variants, refreshed weekly. Hook-led video, native-feeling static, UGC-style content. Built specifically to survive the algorithm and earn the cheap clicks.

Targeting is set up cleanly and largely left alone. Creative is the lever — we test it relentlessly, document what wins, and scale the winners.

What’s included

Everything you need.
Nothing you don’t.

Every retainer is scoped to your goals, but here’s the standard package for a typical paid social client.

/ 01

Account & pixel audit

Full audit of your Meta/TikTok/LinkedIn accounts, pixel setup, conversion API, and event quality scores before launch.

/ 02

Creative strategy

Documented framework of angles, hooks, and formats we’ll test. Built around your offer, audience, and what’s working in your sector right now.

/ 03

Campaign structure

Lean campaign architecture — typically broad targeting + creative testing — designed for the modern Meta and TikTok algorithms.

/ 04

Creative production

5–15 fresh ad creatives per month — static, video, UGC-style, founder content. Edited from your existing footage or shot fresh.

/ 05

Ad copy & hooks

Multiple hooks per ad set, written for the scroll. Headline-led copy that earns the impression and survives the algorithm.

/ 06

Conversion tracking

Pixel, Conversion API, and offline conversions properly configured. Nothing gets optimised against bad data.

/ 07

Audience & retargeting

Strategic retargeting flows, customer-match audiences, and lookalike sourcing where they add value beyond broad targeting.

/ 08

Bid & budget management

Daily budget pacing, bid adjustments, and ongoing optimisation cycles against your CPA/ROAS targets.

/ 09

Weekly & monthly reporting

Weekly summaries plus monthly deep-dives on what’s winning, what’s losing, and where the next creative test should go.

Process

From audit
to winning creative.

A four-stage onboarding that gets us shipping creative within 2 weeks, then settles into a weekly testing rhythm.

Free account audit

Detailed audit of your existing Meta/TikTok account (or competitor analysis if starting fresh). Yours to keep, no obligation.

Week 0 · Free

Strategy & creative brief

Creative testing framework, campaign structure, and first batch of ad concepts mapped out before any new spend goes live.

Week 1

iii

Launch & stabilise

First creatives go live with conservative spend. First 2–4 weeks focused on identifying winning angles and dialing in the CPA window.

Weeks 1–4

Iterate & scale

Weekly creative refreshes, scaling winners, retiring losers. Monthly strategy reviews to step back from execution and reassess.

Ongoing

Pricing

Three monthly
retainers.

All retainers rolling, no minimum term. Ad spend billed directly to your card, never through us — full transparency on every penny.

Starter Social

For brands testing paid social for the first time

£750/mo

Up to £3k/mo ad spend

Meta (or TikTok) only
One campaign structure
5 fresh creatives per month
Pixel & tracking setup
Weekly reporting
Monthly strategy call

Get started

Silver Tree Bakery, Birmingham.

An artisan bakery launching their first paid social. We ran 24 creative variants across 3 months — UGC-style customer content, product carousels, and behind-the-scenes reels. The winning combination delivered £4.10 cost-per-booking against an average basket of £38.

£4.10

Cost per booking

9.2×

ROAS

Creatives tested

Read the full case study

Questions

Things people often ask.

If your question isn’t here, drop us a line — we reply to every enquiry within a working day.

Both. Static and motion graphics are designed in-house. For video, we can edit your existing footage, source UGC-style content, or shoot fresh material (priced separately via our Videography service). Most clients combine all three.

Direct to Meta/TikTok on your card. We never markup spend or middle-man invoices. Our management fee is separate, billed monthly. Full transparency on every penny in your ad account.

Completely. Every ad creative, source file, and asset is yours with full commercial usage rights. Use them anywhere, forever — organic social, paid search, email, print. Yours.

Below £1.5k/month, creative testing breaks — you can’t get enough volume per variant to learn anything. We’ll have an honest chat about whether organic social or a smaller channel would serve you better at lower budgets.

First learnings within 2 weeks. Stabilised CPA usually 4–6 weeks. Confident scaling typically 8–12 weeks. We’re transparent about timelines and won’t promise instant wins.

Yes — included on the Growth and Enterprise retainers if your audience is there. LinkedIn is expensive but worth it for B2B and high-ticket services. We won’t push it if your audience is elsewhere.

Ready to win
on creative, not targeting?

Book a free 30-minute discovery call. We’ll look at your current paid social, your creative, and where the biggest wins are likely to come from.

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