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Branding & Identity

Home/Services/Branding & Identity
/ 01.01  ·  Design & Branding

Brands that look like
they mean it.

From naming and logo design to full identity systems — we craft distinctive brands for businesses that refuse to look like everyone else in their industry.

Quinn Roofing brand identity
Recent identityQuinn Roofing
Starting from
£800
For logos & essential identity systems
Typical timeline
2–8 weeks
From discovery to finished assets
Deliverables
20+
Files, formats & brand guidelines
Ownership
100%
All source files yours forever
The problem

Most small business brands look like templates.

And it’s not the owner’s fault. £99 Fiverr logos and Canva-built identity decks get businesses launched — but they leave you indistinguishable from every competitor on the same platform.

Then the brand starts to hold the business back. Too generic to feature in a magazine. Too thin to scale across packaging, signage, social, and a real website. A constant ceiling on credibility.

Our approach

Bespoke identities, built to scale with you.

We design brands the way a serious studio does — strategy first, then a visual language with the depth to hold up across every touchpoint your business will ever need.

Logos, colour systems, typography, imagery direction, and a usage manual your team can actually follow. Everything documented, everything editable, all source files yours from day one.

What’s included

Everything you need.
Nothing you don’t.

Every brand project is scoped individually, but here’s the working baseline of what comes as standard on a typical identity build.

/ 01

Brand strategy

Positioning, audience, tone of voice, and the strategic foundation everything visual builds on.

/ 02

Logo design

Primary mark, secondary lockups, monograms, and responsive variants for every context — from favicon to van livery.

/ 03

Typography system

Carefully paired typefaces with a clear hierarchy for headlines, body, and supporting text across every medium.

/ 04

Colour palette

Primary, secondary, and accent colours with full accessibility checks and usage rules so the brand stays consistent.

/ 05

Imagery direction

Photography, illustration, and texture guidance — the visual world your brand lives in, defined and documented.

/ 06

Brand guidelines

A practical PDF manual covering when, where, and how to use every element of the system — not just rules, but examples.

/ 07

Stationery & collateral

Business cards, letterheads, email signatures — the everyday assets every business needs from day one.

/ 08

Social templates

Editable templates for Instagram, LinkedIn, and other platforms in your brand voice — so your team can post on-brand without us.

/ 09

Source files

Every Figma, Illustrator, and exported asset packaged neatly and handed over. No subscriptions, no lock-in.

Process

From brief
to finished brand.

A five-stage process designed to get to a great identity without endless rounds, with clear checkpoints throughout.

i

Discovery call

A 30-minute, no-commitment call to talk through your business, market, and what you’d like your brand to do for you.

Week 0 · Free
ii

Strategy workshop

Half-day session to map your audience, competitors, and positioning. The brief that drives every visual decision that follows.

Week 1
iii

Design exploration

Mood direction, then two distinct identity routes to choose from. We share early and iterate fast — no big reveals.

Weeks 2–4
iv

Refinement & system build

The chosen route is refined into a full system — logos, palette, typography, components, collateral.

Weeks 4–6
v

Guidelines & handover

Full brand guidelines PDF, every source file packaged, and a training session so your team can use it confidently.

Week 6–8
Pricing

Three ways
to work together.

Transparent, fixed-fee pricing. No hidden costs, no surprise add-ons. If you need something we don’t cover, we’ll quote it separately and upfront.

Starter Identity
For new businesses needing a proper foundation
£800
Typically 2–3 weeks
  • Primary logo & one variant
  • Colour palette (3–5 colours)
  • Typography pairing
  • Mini brand guide (PDF)
  • All source files included
  • One round of revisions
Get started
Bespoke System
For complex brands across multiple touchpoints
£4,500+
Typically 6–8 weeks
  • Brand strategy & positioning workshop
  • Naming or rename (if needed)
  • Full identity system & sub-brands
  • Custom typography or wordmarks
  • Photography & art direction
  • Packaging or signage (where relevant)
  • Comprehensive guidelines (40+ pages)
Talk to us
Quinn Roofing case study
Recent project

Quinn Roofing, Coventry.

From a tradesman’s logo on a van to a bold, accredited identity that wins commercial tenders. New mark, new typography, new vehicle livery, new everything — designed to put Quinn on the shortlist before the quote even arrives.

2.4×
Enquiry value
+67%
Commercial quotes
£40k
Avg. project size
Read the full case study
Questions

Things people often ask.

If your question isn’t here, drop us a line — we reply to every enquiry within a working day.

Completely. Every logo file, source document, and asset is handed over to you on completion. We don’t licence our work back to clients — it’s yours from day one, to use forever, anywhere.
Then we’ll build the system around it. A lot of clients have a decent logo but no real identity behind it — colour, typography, imagery, voice. We can design just those parts and leave the mark alone.
Yes, on the Bespoke tier or as an add-on. Naming is a deep dive in its own right — usually 1–2 weeks of research, exploration, trademark checks, and shortlisting before we even touch a logo.
Of course. If your palette is working, we’ll keep it and design within it. If it needs work, we’ll be honest and propose evolutions before doing anything drastic.
Vector logos (SVG, AI, EPS, PDF), raster versions (PNG, JPG) at multiple sizes, and full brand guidelines as a layered PDF. Everything you need for print, digital, and signage — labelled and organised.
For Starter and Standard projects, payment is 50% on kickoff, 50% on completion. For Bespoke systems, we usually split into thirds across milestones. We invoice in GBP and accept bank transfer, card, or Stripe.

Ready to build a brand
that actually stands out?

Book a free 30-minute discovery call. We’ll talk through where your brand is, where you want it to go, and whether we’re the right studio to take it there.