Ad Copywriting

/ 03.03 · Content & Copy

Ad copy that
earns the click.

Headline-led ad copywriting for Google, Meta, LinkedIn, and TikTok. Bespoke ad sets with multiple variants for testing — written to convert, not just to fill the character limit.

Book a discovery call See a recent project

Recent campaignGarden Wright

Per ad set from

£180

Includes 3–5 variants per ad

Typical turnaround

3–5 days

From brief to delivered copy

Variants

3–10

For A/B and multivariate testing

Platforms

All major

Google, Meta, LinkedIn, TikTok

The problem

Ads written by whoever has time.

Most small businesses run paid ads with copy written by their ads manager between actual ad-buying tasks, or worse — generated by an AI that’s never met your customer.

The result: generic headlines competing with thousands of identical ones in the same auction. Higher CPCs. Lower CTRs. Wasted spend on creative that was never going to work.

Our approach

Ad copy written like ads.

Every ad we write follows a tested framework — hook, problem, payoff, CTA — refined across hundreds of campaigns. Multiple variants from the start so you can A/B test from day one.

Headlines that earn the impression. Descriptions that build the case. CTAs that ask for the right next step. Copy that beats your control — measurably, repeatably.

What’s included

Everything you need.
Nothing you don’t.

Every project is scoped to your campaign goals, but here’s the working baseline of what we deliver per ad set.

/ 01

Audience & offer research

Deep read of your audience, the offer you’re running, and what’s worked (or hasn’t) on prior campaigns.

/ 02

Competitor ad teardown

Audit of competitor ads currently running on Meta Ad Library and Google Transparency to find the gaps you can exploit.

/ 03

Multiple headlines

3–10 headline variants per ad set, structured for A/B testing across angles, hooks, and value propositions.

/ 04

Body & description copy

Platform-specific body copy that works within character limits and matches the headline angle for coherent ad sets.

/ 05

CTAs & button copy

Tested CTA variations matched to your conversion goal — “Get a quote”, “See pricing”, “Book a call” — never the generic defaults.

/ 06

Landing page match

Ad-to-landing-page consistency check. Every ad we write has a clear, matched message on the page it sends people to.

/ 07

Testing framework

A clear A/B test plan for each ad set, with success metrics defined upfront and rotation logic for what to do after the first results.

/ 08

Format-specific variants

Different copy for in-feed, story, search, and video placements. Each format has different attention dynamics that copy needs to match.

/ 09

Editable delivery

Final copy in a spreadsheet ready for your ads manager to upload. Organised by platform, ad set, and variant — no copy-paste errors.

Process

From brief
to tested copy.

A four-stage process designed to deliver ad copy that ships in days, not weeks.

Brief call

A 30-minute call to map the offer, audience, and goal. We share a brief template so the relevant info is captured cleanly.

Day 0

Research & audit

Competitor ad audit, audience language research, and a documented framework for the angles we’ll write to.

Days 1–2

iii

First draft

Multiple variants per ad set, in a working spreadsheet with notes on which angle each variant tests. One round of revisions included.

Days 3–4

Test & iterate

We can return after first results to write fresh variants for winning angles. Most clients re-engage every 4–6 weeks for creative refresh.

Day 5+

Pricing

Three ways
to work together.

Transparent, fixed-fee pricing per ad set. Most clients work in batches — a single brief covering 5–10 ad sets at a time.

Single Ad Set

For one campaign or single offer

£180

3–5 days turnaround

One platform, one ad set
3–5 headline variants
3 description variants
CTA recommendations
One round of revisions
Spreadsheet delivery

Get started

Garden Wright, Spring 2025.

A landscaping firm running Google Search and Meta Ads with copy that wasn’t beating their control. We wrote 18 fresh variants across both platforms, structured as a 3-week test. The winning combination dropped their cost-per-lead from £42 to £18 in the first month.

–57%

Cost per lead

+2.1×

CTR vs control

18 ads

In one project

Read the full case study

Questions

Things people often ask.

If your question isn’t here, drop us a line — we reply to every enquiry within a working day.

Copy only by default — most clients have their own ads manager or agency. If you’d like us to run the campaigns too, look at our PPC & Google Ads or Paid Social Ads services. Many clients combine the two.

No — anyone who guarantees that is lying to you. What we will guarantee: a structured testing framework, multiple genuinely different angles, and clear analysis of what works. The market decides the rest.

We write across most B2C and B2B sectors. We don’t write for adult, gambling, crypto, or anything else we don’t believe in. Highly regulated sectors (medical, legal, finance) we’ll flag compliance considerations upfront.

Depends on spend volume. Statistical significance usually needs at least 2 weeks at £30+/day per ad set. For smaller budgets, we focus on directional learning rather than significance.

Full usage rights for any channel — ads, landing pages, emails, even print. Many clients reuse the winning ad copy as the headline for the matching landing page (and it almost always lifts conversion).

Yes — on the Campaign Pack and Retainer, we include direction on visuals to pair with the copy. We don’t design the ads themselves, but we recommend imagery and motion that’ll support each variant.

Ready for ad copy
that beats your control?

Book a free 30-minute discovery call. We’ll look at your current ads, the data so far, and where the gains are most likely to come from.

Book a discovery call See more of our work

Not sure where to start? Book a discovery call.