Social Media Design

/ 01.02 · Design & Branding

Social that looks
like your brand.

Template systems, content design, and post production for the brands that want their Instagram and LinkedIn to feel as considered as their website.

Book a discovery call See a recent project

Recent workSilver Tree

Starting from

£250

For starter template packs

Typical turnaround

1–2 weeks

From brief to delivered system

Templates

10+

Editable, on-brand layouts

Platforms

IG, LinkedIn, Facebook, TikTok

The problem

Most small business socials look like an afterthought.

Beautiful website. Carefully crafted brand. Then you hit their Instagram and it’s a chaotic mix of stock photos, Canva templates, and posts made in a rush by whoever had a free hour that morning.

The audience notices. The brand feels diluted. And every post becomes a small drag on the credibility your website worked hard to build.

Our approach

A design system your team can actually use.

We design template systems anyone on your team can use to produce on-brand content in minutes. Not designers, not agencies — just someone with thirty seconds and the brief in their head.

Editable in Canva or Figma, with a quick training video included. Your brand stays consistent whether the post goes out from you, your VA, or your social manager.

What’s included

Everything you need.
Nothing you don’t.

Every project is scoped individually, but here’s the working baseline of what comes as standard on a typical social design system.

/ 01

Template system

10+ editable post templates covering announcements, quotes, carousels, reel covers, and stories — all on-brand.

/ 02

Highlight covers

Story highlight icons designed in your brand language, plus alternate sets for seasonal updates and campaigns.

/ 03

Carousel frameworks

Multi-slide layouts for explainers, listicles, and step-by-step content that perform well organically.

/ 04

Quote & testimonial templates

Branded layouts for customer reviews, founder quotes, and testimonial highlights — the social proof your audience needs.

/ 05

Reel cover designs

Cohesive thumbnail templates that turn your Instagram grid into a polished, scrollable portfolio.

/ 06

Profile assets

Avatar, banner, link-in-bio designs, and platform-specific cover images — all properly sized.

/ 07

Ad variations

Templates optimised for Meta and LinkedIn paid placement — square, vertical, and landscape ratios all included.

/ 08

Usage guidelines

A short PDF showing your team how to use the templates without breaking the brand — plus a walkthrough video.

/ 09

Editable source files

Canva and Figma originals packaged and labelled so anyone on your team can find what they need.

Process

From brief
to editable system.

A four-stage process designed to get a working template system into your team’s hands fast, with clear checkpoints throughout.

Discovery call

A 20-minute call to look at your existing brand, current social, and what you’d like the template system to do for you.

Week 0 · Free

Audit & brief

Quick audit of your current social presence and a shortlist of the template types that’d serve your content best.

Week 1

iii

Design & iteration

First draft of the template system shared early, with one round of revisions to dial in the details before final delivery.

Week 1–2

Handover & training

Templates delivered in Canva or Figma, with a short walkthrough video showing your team how to use them confidently.

Week 2

Pricing

Three ways
to work together.

Transparent, fixed-fee pricing. No hidden costs, no surprise add-ons. If you need something we don’t cover, we’ll quote it separately and upfront.

Starter Pack

For brands just establishing their social presence

£250

Typically 1 week

5 post templates (Canva)
Story highlight covers
Profile avatar & banner
Link-in-bio design
One round of revisions
Editable source files

Get started

Silver Tree Bakery, Birmingham.

A unified social system for an artisan bakery — product templates, story layouts, weekly menu carousels, and a highlight set that doubled as their Instagram “shop window”. Now consistent, instantly recognisable, and editable in-house.

+89%

Engagement rate

1.8×

Follower growth

15 min

Avg. post creation

Read the full case study

Questions

Things people often ask.

If your question isn’t here, drop us a line — we reply to every enquiry within a working day.

Instagram, LinkedIn, Facebook, TikTok, X (Twitter), and Pinterest — whichever combination you need. We optimise sizes and formats per platform and include ad-ready variations on the Full and Bespoke tiers.

Yes — that’s the whole point. We deliver in Canva or Figma so anyone on your team can swap copy, images, and colours within the brand system without breaking the design.

Templates only as standard. If you’d like us to create ongoing content too, look at our Social Media Content service — we offer monthly content packages from £450/month.

Yes. If you have an established brand, we design within your guidelines. If your brand needs work first, we can roll a small identity refresh into the project — or look at our Branding service for the full treatment.

One round on Starter, two on Full and Bespoke. Most projects don’t need more than that, but additional rounds are available if needed and billed transparently.

Not as part of this service, but we offer it separately — see our Photography service. Many clients pair them so the templates are designed around the actual product photography they’ll be using.

Ready for socials
that match your brand?

Book a free 20-minute call. We’ll look at your current setup and figure out the right level of template system for where your business is right now.

Book a discovery call See more of our work

Not sure where to start? Book a discovery call.